Intel Apologizes For Racist Sprinter Ad

Intel's sprinter advertisement was intended to "convey the performance capabilities of our processors through the visual metaphor of a sprinter." However, numerous individuals saw not six sprinters ready to take off out of the gates, but six black men bowing to a smug, smiling white man.

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SomeoneOnTheInternet, on 8/6/2007 10:31:34 PM
Total Posts: 107, Joined: 6/24/2006

I reckon thats a pretty good ad.

It looks like a processor to me. First there is only one black guy in the picture and he has been photoshoped along one side, maybe to represent hyper threading. Then the picture has been mirrored because both the left and right side of the picture are the same (different shading), i guess this is to show parallel processing. Then the carpet looks like the pins on the bottom of a processor, symmetrical squares and gold in color. Then when you look out the window it looks like a circuit broad or motherboard in the back ground. Thats just what i see when i look at the picture.

I dont know if it's racist but if you want to look at it in a racist way I guess you can. One of my high school history teachers told me that when African Americans your used as slaves in America they were also bred a bit like race horses. This was to produce better workers and apparently thats why they are good at athletics too. I don't know if its true or not. The words "Maximize the power of your employees" and the picture of the white guy seems to fit history. Ive watched a few hollywood movies about advertising and they always come up with stuff like that.

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abornael, on 8/6/2007 10:37:04 PM
Total Posts: 12, Joined: 8/4/2007

It took me a few minutes to get the ad. But thats pretty stupid, and weak of them because they got scared because of the ad.

I think they are just trying to be NEUTRAL though.

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ThisisJeff, on 8/6/2007 11:25:22 PM
Total Posts: 400, Joined: 4/8/2007

If you dont see that as a subliminal white supremist message there might be something wrong with you.

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SnowZKnighT, on 8/7/2007 12:08:16 AM
Total Posts: 5, Joined: 8/4/2007

You know what? In order for it NOT to be racist, they would, just to start, have to have on person of every culture... Because even if they did fix it, the asians would be like "what, we're not considered fast?" and the middle easterns would be like "Is because you think we'd be crashing a plane into the building instead of spriting??" so on and so forth.

This is just some person who apparently cant let go of the past... racist undertones my ass. So you were slaves once, GET OVER IT! The asians were slaves, the jews were slaves, the blacks were slaves, but the only ones that bitch are the blacks, as if we owe them something:S

Regardless, as far as I'm concerned Intel shouldnt feel bad at all. Infact they should mass produce this ad on every fucking billboard in the world just to piss a few racist off.

The real racist are the ones that would think this is racist. Jeff? grow up, its 2007 not 1956.

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DeezNuts, on 8/7/2007 12:34:56 AM
Total Posts: 895, Joined: 4/11/2006

If you had had the one boss as a black guy and six white sprinters people would be crying that it's racist because they're indicating that only white men make the best sprinters.

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SnowZKnighT, on 8/7/2007 12:47:03 AM
Total Posts: 7, Joined: 8/4/2007

exactly, its just pathetic... people need to cut this shit out, its getting old.

Nothign bothers me more than someone who cries racisim if there is a black man and a white man in the same picture... makes me scared to have african friends incase someone starts a court case over it because me doing a high 5 or something would be classified as:

"He obviously isnt agreeing with it, the white man is striking that black man out of hate for other cultures and races."

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Raztaz, on 8/7/2007 1:36:10 AM
Total Posts: 39, Joined: 7/30/2007

the true racists are the ones who see something wrong with the picture in the first place -_-

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enajeri, on 8/7/2007 4:09:15 AM
Total Posts: 5, Joined: 4/17/2007

those who go out looking for racism will find it

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mcberg182, on 8/7/2007 4:24:44 AM
Total Posts: 58, Joined: 5/7/2006

I suppose it can seem bad, considering the sprinter is in the office setting. But I would never consider it racist if I saw it on the streets. People should just stop trying to pick apart every damn thing in the world.

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doomsayer, on 8/7/2007 5:48:00 AM
Total Posts: 879, Joined: 7/24/2006

Damn right slaves. Back to the cottonfields I say the next time they bitch their racist jibberish about the white man. Black people use slavery so much to their advantage as the jews do about the holocaust. They put those who suffered in slavery and those who died to shame. Useing their own blood to make a quick buck sueing corporations for ads or leeching off the sympathy of wealthy countries. Let them burn in hell.

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